TBID Success Stories
Here are just a few examples of success stories from TBID initiatives in California.
Transforming Tourism Together
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Spotlight on Siskiyou County
Strong Financial Performance and Structure
Since beginning in 2015, Siskiyou County has generated nearly $2.5 million for marketing and advertising purposes with a 2% assessment rate on short-term room rentals against an annual budget of $500,000.Discoversiskiyou
The district raises over $500,000 annually from the 2% self-assessment on lodging properties. Discover Siskiyou Tourism Improvement District
Comprehensive Regional Approach
In 2015, lodging property owners joined forces with the Siskiyou Economic Development Council to implement Siskiyou County’s first-ever Tourism Improvement District.
This district unites eight jurisdictions as well as county territory with the shared goal to raise sustainable funds to market the region as a travel and tourism destination.
Impressive Economic Impact
With $129M+ in travel spending in 2020 and $10M+ in state and local tax revenue generated, tourism has a big impact on Siskiyou.
Discover Siskiyou contributes funds for five local events This demonstrates the significant return on investment from their TBID marketing efforts.
Innovative Marketing and Branding Success
Siskiyou’s new brand “Discover Siskiyou – California’s North” successfully defines four unofficial regions of the county, highlighting each area’s personality and unique offerings, driving interest to prompt return visitation.
In the first six months, DiscoverSiskiyou.com had over 25,000 page views with visitors staying over 1 minute on the site and a 13% return rate. Additionally, 39% of the site’s visitors show a “signal of intent” to visit including linking to lodging and attractions.
Strategic Governance and Focus
The Siskiyou Tourism Improvement District (TID) is run by a 5-member management committee comprised of assessment-paying business owners and managers that represent a variety of locations in Siskiyou.
Discover Siskiyou Tourism Improvement District The Management Committee decided to focus 100% on building and launching a successful brand and parallel campaigns during the first 5-year term.
Community Investment and Event Support
Discover Siskiyou created a Local Initiatives Program to support events that show potential to bolster overnight tourism in the county. Discover Siskiyou The organization provides up to 10 events with awards of $3,000 each through their Event Marketing Award Program, designed to drive tourism to the region and increase overnight stays.
Envisioning Future Possibilities
Trinity County Music Fest
An annual celebration of local talent and culture, fostering community spirit and attracting visitors from afar.
June 2024
FREE
Eco-Tourism Summit
A platform to discuss sustainable tourism practices, promoting environmental awareness and business innovation.
July 2024
FREE
Culinary Trails Weekend
Explore the rich flavors of Trinity County with curated culinary experiences that support local producers.
August 2024
FREE
Wellness Retreat Series
Encouraging health and relaxation, these retreats offer rejuvenating experiences for visitors and locals alike.
September 2024
FREE
Maximizing Benefits for Local Lodging Businesses
Local lodging businesses can significantly boost their visibility within the community and beyond by supporting local events and promotions.
Seasonal promotions can potentially increase lodging stays during the “off” or “shoulder” seasons, increasing annual revenues and extending the period of employment for key staff members.
Many local event organizers don’t have funding to effectively promote their events. TBID investments in marketing these events could increase the number of visitors and expose visitors to more of what Trinity County has to offer.
All of this translates into more tourism-driven revenue for lodging business owners and the many other businesses that visitors frequent during their stay.
Events like the 4th of July parade, Lewiston Peddlers’ Faire, and our amazing Music Festivals provide unique opportunities to attract tourists.
TBID funds could be used to ensure visitors to one event or location are exposed to information about the many other ways they can enjoy Trinity County, resulting in more extended stays, return visits, and more tourism revenues.
What Our Partners Are Saying
Join Us in Transforming Trinity County
We invite you to become an integral part of the Trinity County Tourism Business Improvement District. By joining our efforts, you can help shape the future of tourism in our region, ensuring that local businesses thrive. Your participation is crucial in creating a vibrant and sustainable tourism industry that benefits everyone. Don’t miss out on the opportunity to elevate your business and contribute to the community’s success. Click the button below to learn more about how you can get involved and support our initiatives.