By contributing to the TBID, your business will benefit from increased marketing efforts, potentially leading to higher occupancy rates and revenue.

The assessment is 3% of gross short-term sleeping room rental revenue, collected from guests at the time of their stay and remitted to the BID by the lodging business. This is not a tax on the lodging business itself, but rather a fee paid by visitors. After the first full year of operations, Trinity Tourism Development may increase the assessment rate up to a maximum of 5% (with a maximum increase of 1% per year), but it cannot be decreased below the minimum 3% rate.

The fee is collected as an assessment on lodging stays, similar to a tax, and is used exclusively for tourism promotion and development.

The funds are managed by a board of local business owners and stakeholders, ensuring they are used effectively to promote tourism in Trinity County.

Yes, lodging business owners are encouraged to participate in meetings and provide feedback on TBID strategies and initiatives.

Actually, smaller properties often benefit the most from collective marketing. A BID allows small lodging businesses to participate in professional marketing campaigns and initiatives they couldn’t afford individually. When Trinity County’s overall tourism profile rises, all accommodations benefit.

If the BID is approved through the legal formation process, all qualifying lodging businesses within the district boundaries are required to participate. This ensures everyone contributes to and benefits from the collective marketing effort.

Tourism BIDs have a proven track record across California and nationwide. Professional marketing campaigns funded by BIDs typically generate significant increases in visitation, occupancy rates, and room revenue that far exceed the assessment cost.

Yes, there are legal mechanisms for dissolving a BID if property owners are not satisfied with its performance. However, most successful BIDs are renewed repeatedly because they demonstrate clear return on investment.

This TBIDs is proposed to run for 5 years. It could be renewed through another property owner vote. This ensures ongoing accountability and gives businesses regular opportunities to evaluate the program’s effectiveness.

The formation process includes legal requirements, property owner outreach, and an official vote via petition. If approved, the BID would likely begin collecting assessments and funding marketing activities within 6 to 12 months of approval. 

The draft plan allocates funds across four main program areas:

Sales & Marketing: Professional tourism marketing campaigns, digital marketing, trade shows, visitor guides, lead generation activities, and other promotional efforts specifically designed to increase overnight visitation and room sales at assessed lodging businesses.

Destination Attraction Development: Programs and improvements that enhance the visitor experience, including beautification projects, park and facility improvements, wayfinding signage, visitor services training, and other activities that strengthen Trinity County’s appeal as an overnight destination.

Administration & Advocacy

Funds allocated for the administration portion of the budget could be utilized to support the activities and improvements of the TCTBID. These costs may include rent, telephone charges, legal fees, accounting fees, postage, administrative staff, insurance, and other general office expenses.

Additionally, the advocacy program may be utilized towards dedicated staff time to provide unified attention, communication and responsiveness throughout the TCTBID and provide a unified voice to represent the TCTBID’s best interests.

 Contingency/Reserve

A prudent portion of the budget will be allocated to a contingency fund, to account for lower than anticipated collections. If there are contingency funds collected and near the expiration of the TCTBID there are contingency funds remaining, and assessed lodging businesses wish to renew the TCTBID, the contingency funds may be used for renewal costs. 

County Collection Fee

The County shall retain a fee equal to two percent (2%) of the amount of assessments collected, to cover its cost of collection and administration of the assessment.

The BID includes short-term lodging businesses such as hotels, motels, bed & breakfasts, vacation rentals, RV parks, campgrounds, and other accommodations that rent rooms or sites for less than 30 days. Loding business owners could decide to allow other businesses to participate as well.

TBIDs have grown 47% nationwide over the past eight years, demonstrating their effectiveness as a funding model.

California’s TBIDs collectively raise over $300 million annually for local destination marketing